I’m Sam . I design financial products people can understand and trust.
Toronto-based product designer with 6+ years across crypto, fintech, and agency work. Currently a Senior UX Designer at The Home Depot Canada, previously at NDAX, Embark, and RBC.
Sending crypto is final. I rebuilt NDAX’s withdrawal flow so the network sits next to the address it must match, the fee shows before you commit, and the last screen is for checking, not editing.
As the sole designer, rebuilt Embark’s public site around the two moments parents lose confidence, and moved about 90% of it onto a design system I built.
Led the redesign of a homemade food delivery app for the Middle East: a brand that fits the region, simpler ordering, and easier cuisine discovery.
What colleagues say
“Sam is a diligent and thoughtful designer who’s always ready to jump in and get things done. She brings a practical, grounded approach to her work — dependable, collaborative, and unafraid to take on challenges outside her comfort zone.”
Kelly FergusonSenior Design Lead, Embark
“She is thoughtful, collaborative, and very open to feedback, which makes iterating fast and painless. Her communication is clear, and handoffs are smooth for developers and QAs. What stands out most is her reliability and ownership.”
Summer S.Product Analyst, Embark
“Sanem brings a unique combination of creativity, problem-solving prowess, and a keen eye for detail to every project.”
